In this episode of No BS Sales School, host Walker McKay relates losing a sale to a personal story of fishing with his two sons. Walker goes on to reveal three common reasons sales people often lose a deal. After a few tips, Walker encourages the audience to be honest and straight forward with their prospects, creating an open conversation around expectations. Where to find Walker: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/