In this episode of No BS Sales School, host Walker McKay walks through a concept he calls the dummy curve. The dummy curve often happens when someone spends too much time on product information, and not enough time on the person and the problem they're trying to solve. Tune in to hear the story of how this played out for a young man at his first job. WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/