In this episode of No BS Sales School, host Walker McKay talks about why people buy. By using a personal example, Walker emphasizes his point: buyers buy emotionally not logically. As a sales person, it's crucial to understand two questions that a buyer must answer before they will actually buy from you. WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/