Shoaib Ahmed is a personal branding expert and has already built up a huge community on LinkedIn at just 23 years old. He now runs his own personal branding agency, advising CEOs and founders.  However, Shoaib struggles with the lack of diversity in the creative sector and feels there needs to be more representation to inspire the younger generation.  We discuss DEI issues, how authenticity is being diluted on LinkedIn and what can be done about it.  Join us for this honest conversation about how you can create a personal brand on LinkedIn... and what NOT to do.  Useful Links Shoaib's website Shoaib on LinkedIn Shoaib's FREE personal branding guide