Summary Tobi Oredein is the founder of Black Ballad, the UK’s top digital platform for and by black women.    As a former journalist, Tobi’s uses her skills to help amplify the voices of other black women in the UK, making them feel heard and respected.  She is responsible for putting 56 black women on a billboard all over the UK as an International Women’s Day campaign with Google.    Find out how she sticks to her mission and why it’s so important.   Timestamps   0.00: Episode Trailer 0.36: Podcast Intro 1.12: Speaker Intro 2.05: Who is Tobi and what is Black Ballad? 7.00: Racism in the Euros/football 9.40: Racism in journalism 14.15: Media’s role in racism 17.40: Black Ballad x Google campaign 24.01: Sabrina’s experience of the campaign 28.30: The Black Ballad Weekender 35.05: The impact of events for black women 37.01: UK v US on race 41.42: Where to find Black Ballad    🔗 Links Mentioned in Video   Black Ballad: https://blackballad.co.uk/?referrerType=article&referrerSource=menu   Black Ballad x Google Campaign https://blackballad.co.uk/people/the-face-of-the-modern-british-workforce-campaign   Black Ballad Weekeder: https://blackballad.co.uk/events/the-black-ballad-weekender-24 📹 Watch on YouTube  https://youtu.be/idfbBj84-HM Sabrina’s Socials   🌏 Sabrina’s Website: https://sabrinachevannes.com 📺 YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-b******t-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes   Guest Socials   🌏 Tobi’s website: http://tobioredein.co.uk 👩🏽‍💻 Tobi’s LinkedIn: https://www.linkedin.com/in/tobioredein/ 📸 Tobi’s Instagram: http://instagram.com/iamtobioredein 🐦 Tobi’s Twitter: https://twitter.com/IamTobiOredein