Summary  Lu Castello has over a decade of experience in operations management and now runs her own company helping business owners prevent burnout by running their businesses more smoothly and streamlining. Lu and Sabrina discuss the common mistakes founders do and what they can do improve. Lu also discusses what it's like running a business as someone who identifies as non-binary.   Timestamps  0:00 - Episode Trailer 0:37 - Intro to No Bullsh*t Talks 1:15 - Lu Castello Intro 2:48 - Learning about Sicily 3:30 - Building your career 9:00 - Setting up their business 12:12 - The struggles of founders 22:20 - What is business culture? 38:20 - Working for NASA 41:30 - Identifying as non-binary 59:33 - Discrimination in business 1:05:30 - Advice for those who are scared 1:19:00 - Posting content online openly 🔗 Links Mentioned in Video  Multipliers by Liz Wiseman: https://amzn.to/3Bm4TyB 📹 Watch on YouTube  https://youtu.be/jFXUuKnMHcw Sabrina’s Socials   🌏 Sabrina’s Website: ⁠https://sabrinachevannes.com⁠ 📺 YouTube: ⁠https://youtube.com/@sabrinachevannes⁠ 👩🏽‍💻 LinkedIn: ⁠https://linkedin.com/in/no-b******t-talks⁠ 📸 Instagram: ⁠https://instagram.com/nobullshittalks⁠ 🐦 Twitter: ⁠https://twitter.com/sabzyc⁠ ⏰ TikTok: ⁠https://tiktok.com/sabrinachevannes⁠   Lu's Socials   🌏 Lu's website: http://limuni.uk 👩🏽‍💻 Lu's LinkedIn: https://www.linkedin.com/in/lulimuni/ 📸 Lu's Instagram: https://instagram.com/limuniuk ⏰ Lu's TikTok: https://tiktok/com/@lucastellolimuni