Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors. The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for...

In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose. These potential donors not only represent...

Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up?  My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic...

Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial...

Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness. In this episode,...

New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support. That’s where peer-to-peer fundraising comes in. My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits,...

We know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the right thing. It’s about meaningful conversations.  The concept of servant-leadership inspires all this and more - and that is the focus of a new book...

Volunteer recruitment is the #1 challenge volunteer managers report facing. In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform.  We discuss:  How volunteering has changed since the pandemicThe latest volunteer recruitment trendsTips to recruit and retain the best volunteers How to leverage social media for recruiting volunteersAbout Geng Wang Geng Wang is the CEO of Civic Champs, a volunteer management and engagement...

Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best. My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways. In this episode, we discuss: How to Attract New Funders And Donors to Fuel Your GrowthHow to fund growth How to Mobilize your board to be *real* ambassadors and meaningful thought partners to you and your team How to attract (instead of...

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.  More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of...

Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy.  Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous.  Twitch streamers raised...

Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need.  But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these...

Social Media for Social Good Academy is open for enrollment - click here for more information! How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?  From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts. Join me for an episode diving into the dynamic intersection of technology...

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes.  She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with...

Social Media for Social Good Academy is open for enrollment - click here for more information! What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI? Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in...

Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way.  What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.” This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Steps...

Have you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who know what’s needed for an optimal learning environment. Social entrepreneurs use it to design...

AI is certainly a hot topic right now, and the focus is primarily on using the tools to save time and increase productivity. However, ethics and privacy concerns apply to any and all uses of AI. In this episode, my guest is Kim Snyder, VP of Data Strategy at RoundTable Technology. She leads us in a discussion of the specifics of ethics and privacy as they relate to generative AI.  We will cover essential safety practices for nonprofits using or considering generative AI, which includes the...

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their...

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement. My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production...

Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers. About Ashwath...

Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.   It seems to be a common struggle in nonprofit organizations - the complaints about recruiting qualified staff, keeping great talent, and increasing...

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign...

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign...