Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need.  But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships. My guest this week is Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast, and a major gifts coach to thousands of nonprofits.  Julie knows that wealthy donors aren’t mind readers, and they don’t write million-dollar checks on a whim. They’re people like you and me. And they need a leader to show them what it takes to make their mark and leave a legacy. In this episode, Julie and I discuss:  Keys to a culture of generosityWhat should fundraisers & development teams be focused on right now when it comes to individual givingCourage in nonprofit leadership Why character development is crucial to make our missions and visions a realityHow to ask more from the donors you have rather than constantly chase brand new donors About Julie Ordoñez Julie Ordoñez is a major gifts strategist and coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues. With 14 years of experience in major gifts, Julie was top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT as well as New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit executives and major gifts teams since 2018. She’s the founder of CourageLab, a 6-week major gifts training for leaders to get the courage and strategy to ask for more and raise major gifts and the host of the top-rated podcast Nonprofit CourageLab which hit #3 on the US nonprofit charts in Sept 2022. Connect with Julie on LinkedIn Follow Julie on Instagram julieordonez.com Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts