Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness. In this episode, I sit down with cause marketing guru Joe Waters to talk about current trends in cause marketing partnerships, how to secure more meaningful and lucrative partnerships, and how to use artificial intelligence to create case studies.  About Joe Waters Joe Waters helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships. Avid gardener, posts photos in his newsletter or on Pinterest.com/joewaters Connect with Joe on LinkedIn Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts