In Alsace, we won the first step, which is to be known as a natural wine region. and I’m happy about that. But now we have to make a second step. It’s to say, “Yeah we can produce some cheap wines - and it’s also good to have everyday drinking wines” - but we also have to explain that we have...

I don't understand, but I respect people that can sit and drink Coche-Dury in their left hand, and Axel Prüfer in their right hand. I can understand why they still find [the former wine] interesting, but for me it was something that I'd let go of completely. I couldn't have moved to only working...