When it comes to being sustainable there is often a lot of b******t we have to wade through in order to find the right way to live AND help the environment. There is honestly a shitload of myths around sustainability and in this episode we are going to be shining a light on the top 10 so that you’ll know what to choose and what to avoid. Some of these were suggested by you on Instagram, so thanks for the assist! In this episode I share: - Why we falsely believe sustainability is more expensive - Something we can all do to live sustainably and affordably - Why recycling isn’t the solution to the plastic pollution crisis - How big polluters are behind the recycling myth - What we should do instead of focusing on recycling - Why the myth that eco friendly products do not perform is wrong - The shocking truth about green cleaning products effectiveness vs non green ones - The myth about whether or not EV's are better - The big difference in energy wasted by petrol cars vs electric cars - The direct health benefits of EV's - Why it is a myth to believe that some single use products are sustainable - Is it too late to make a difference? - The proof that we can make a difference when we unite - The various other ways we can be sustainable that isn’t about the environment - Why Tech will not solve our environmental problems - The tech inventions that people are pining their hopes on that are not actually helpful - Why natural is not sustainable - Examples of how natural products can be destructive for the environment Key Quotes “Sometimes synthetic is just better. Actually in fact that's almost always.” “As we know natural doesn’t mean safe. Because arsenic and radium are perfectly natural and you do not want to smear either of them on your skin.” “When we talk about sustainability its not talking about leaving people behind. It’s about creating a world that is better for us.” “Living sustainably isn’t more expensive in total. But the upfront costs can be and those are out of reach of many of us.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhatIcall.com Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/