In this episode, we’re kicking off a mini-series on the beauty industry, focusing on what’s wrong with it. But don’t worry—it won’t be all doom and gloom! We’ll also be looking at solutions to these problems. I’ve spent over a decade in this industry, and to be honest, it really kind of sucks. That’s actually where Ethique came from—a desire to tackle all the waste the beauty industry creates. So join me in this episode as we take a look behind the pretty packaging and sparkly glitter to uncover what’s really going on behind the scenes. In this episode, I share: The biggest problem with the beauty industry How much money the beauty industry makes The role packaging plays in the industry’s waste issue What it really means when a brand says they use recycled plastic The problem of overpackaging How marketing has influenced the beauty industry’s waste problem How modern marketing convinces us to buy more The darker, less beautiful side of the beauty industry The people problem within the supply chain of the beauty industry Key Quotes: “There is an enormous amount of waste driven by this idea of consumption at all costs.” “The average person uses 12 beauty products every single day.” “It's all built on aspirational beauty. Selling you the idea that you need this stuff to look confident.” You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/