In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this...
Published 04/24/24
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.
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Published 04/15/24
I wish I had followed Prof Todd Rodgers’ advice earlier.
Writing for Busy Readers book: https://writingforbusyreaders.com/
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Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/
Published 04/08/24