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Phill Agnew
Nudge
Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.
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Ratings & Reviews
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4.9 stars from 120 ratings
“This show breaks down the science of communications for the audience and gives them tips and tricks on how to use this science in their jobs. Great show!”
Real Adela via Apple Podcasts ·
United States of America ·
06/20/21
“As a product manager in a InsurTech startup, this is a goldmine of information and tips to improve our products. Addictive !”
Karel-Frans via Apple Podcasts ·
Great Britain ·
06/19/21
“I coach all my juniors to listen to this podcast series. Behavioural science is becoming more and more important not just to products, but change management and beyond. This podcast truly helps with getting my juniors head around complex topics”
Hadda bouche via Apple Podcasts ·
Great Britain ·
06/13/21
Recent Episodes
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a...
Published 06/21/21
Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still...
Published 06/07/21
Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change...
Published 05/24/21
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