Today, we sliced through the digital jungle with Brad Redding of Elevar, uncovering how your data isn't just numbers – it's the storyline of your business. We dove deep into leveraging server-side tracking for unparalleled reliability, mastering Meta shops for customer acquisition, and the significance of first-party data in a cookie-less world. Brad gave us the playbook for amping up customer experience with personalized email and SMS, powered by AI that understands your audience b...