Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast. About Amanda Proscia Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential.  Links from the Show On Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions,"  says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling." What brand has made Amanda smile recently? “Oreo — and not just because I love their cookies.” Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus. Connect with Amanda on LinkedIn and the Lightspeed PR website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices