Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris Eifert Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America. From the Show What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death. Connect with Chris on LinkedIn and the TriComB2B website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices