Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences. From the Show Check out Archrival's latest insights on generational brand building which Ben discussed during the show. What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics. Connect with Ben on the Archrival website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices