Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast. About Ron Johnson Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis. From the Show What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles! Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices