Designing Brand Identity with Michael Ian Kaye
Listen now
Description
Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast. About Michael Ian Kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye’s iconic designs for books like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum. From the Show What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX’s Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst). Connect with Michael on LinkedIn and the SYLVAIN website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
More Episodes
Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more...
Published 11/04/24
Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris...
Published 10/28/24
Published 10/28/24