Peter Lacey is a successful entrepreneur who comes from a background in the entertainment software industry, having successfully built S.A's largest independent entertainment software company, Vision Software, before selling it to Electronic Arts (EA) and running the African division for four years. Peter has always taken pride in the fact that South Africa has tremendous talent, both in software development and musical ability, and that all we ever needed was a channel to the international market to develop that intellectual property offering. Peter is a huge music fan, having been a DJ at college and he has known Brian O'Shea for 20 years. When he decided to leave EA in 2000 there was only one thing he wanted to do: create a music company with a global reputation for great music. Peter is a natural risk taker who has brought all artists onto the label under his motto "Pride, Passion, Patience and Persistence". Peter handles all exploitation and other business activities. These include publishing, personal and business management arms to young artists striving to break out of the traditional low income base artists presently have in this country.