Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order. Five things you’ll learn from this episode: What compelled Steve to write “The ROI of LOL” The reaction of comedy in the workplaceWhy humor/laughter is so important for companies How a company can measure the ROI of LOLWhere the implementation of comedy in an organization can occurQuotables “We conduct a lot of due diligence ahead of time. We understand what the guidelines and guardrails are for each organization's culture.” - Steve Cody“When in doubt, leave it out.” - Steve Cody“Consumers trust corporations more than anyone else right now. I think that means that we’re in a weird place right now.” - Jason Mudd“I’m a big believer that a fun work environment is not only going to be a better place to work but it's also going to generate more creativity and innovation within the organization.” - Jason Mudd“It has to be authentic. It has to be meaningful.” - Steve Cody If you enjoyed this episode, would you please share it with others and leave us a review? About Steve Cody Steve Cody is a multifaceted individual, blending his love for climbing, comedy, and writing. From summiting the highest peaks in Africa and Europe to raising over $50,000 for charities through stand-up comedy shows, he finds pride in diverse accomplishments. Additionally, as a writer, he contributes to Inc.com, maintains a daily blog, and has made notable appearances on CNBC, MSNBC, NPR, and other prominent media outlets, as well as authoring his book: "The ROI of LOL."  Guest’s contact info and resources: Connect and learn more about Steve Cody on LinkedIn.Follow Steve Cody on “X” Additional Episode Resources: WSJ: Why Is Everyone So Unhappy? The ROI of LOL Additional Resources from Axia Public Relations: Listen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations. Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.