In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five things you’ll learn from this episode: 1. Understanding the role of social media professionals 2. How to manage a work/life balance as a social media...

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and engage the business to serve...

In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S. Five things you’ll learn from this episode: 1.  How to use PR to...

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the essence for media relationsHow to be more timely and responsive to journalists Why you should pad deadlinesThe definition of newsjackingWhat to do in 2024 for...

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter. Five things you’ll learn from this episode: What first-party data collection isWhy...

Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order. Five things you’ll learn from this episode: What compelled Steve to write “The ROI of LOL” The reaction of comedy in the...

Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling...

Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. Five things you’ll learn from this episode: What GPTs are Implications GPTs have in the PR industryWhat...

Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations.  Five things you’ll learn from this episode:  What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editorial calendar How to pitch once you have an editorial calendar  Quotables  “Editorial calendars are a tool...

Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five things you’ll learn from this episode:  What the Institute for Public Relations is and what it does Statistics on misinformation and disinformation Who people...

Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications. Five things you’ll learn from this episode: What’s considered a crisis and issue managementWhy you should hire an outside agency to...

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up. Five things you’ll...

Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about public relations, employee...

Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon. Five things you’ll learn from this episode: 1. Why media coverage needs to feature...

Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter. Five things you’ll learn from this episode: What purpose-driven storytelling isWhy purpose-driven storytelling is importantHow writers can pull at their...

Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns. Five things you’ll learn from this episode: How authenticity leads actionIdentifying an...

Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels.  Five things you’ll learn from this episode: How marketing in the music industry differs from the home improvement industryHow customer...

Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode:  How to build media relationships Knowing when the pitch is right What is newsjacking The elements of news How to leverage local news on behalf of your brandQuotables 4:10 “It's helpful to frame it as all you need is really one yes, that's all you're looking...

Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations.  Five things you’ll learn about in this episode: Starting using AIUsing caution with AISetting up policies around using AICommunicating and enforcing policies around AIWays to use AIQuotables “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early adopters of...

Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Five things you’ll learn...

Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Five things you’ll learn from this episode: What makes a good speechHow to stand out against other TEDx applicantsHow to be bold and back it upWhy...

Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.  Five things you’ll learn from this episode: No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining...

Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Five things you’ll learn from this episode: The reason brands and clients hire an agencyThe...

Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations.  Five things you’ll learn from this episode: How Axia started podcastingWhy you might want your own branded podcastThe three phases of starting a podcast How to successfully promote and monetize your podcastWhat producing and launching a podcast consists of  Quotables “This is when your hard work starts to pay dividends...