In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the essence for media relationsHow to be more timely and responsive to journalists Why you should pad deadlinesThe definition of newsjackingWhat to do in 2024 for better media relations    Quotables “In the news business, time is of the essence.” - Jason Mudd“The news moves fast, and if your news is not hard, your news is not breaking news, and if it doesn't have one of the 10 elements of news, then you're not as likely to get news coverage.” - Jason Mudd“Newsjacking is when you hear of a story trending in the news, and you have the ability to hook onto that news story or tie or place or insert yourself, your employer, or your expert into that trending story.” - Jason Mudd If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies Resources  Connect and learn more about Jason Mudd on LinkedIn.Follow Jason Mudd on ‘X’. Additional Episode Resources How to use newsjacking to support brand awareness and engagementWhat is news? 10 elements of news and newsworthinessWhat is earned media (coverage)?The documented proven process for earned media coverage5 tips for responding to reporters’ media relations query tools Additional Resources from Axia Public Relations Listen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.  Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.