In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five things you’ll learn from this episode: 1. Understanding the role of social media professionals 2. How to manage a work/life balance as a social media professional  3. Why your company’s social media isn’t working 4. How trust and flexibility with your social media team can improve your content  5. The importance of community engagement   Quotables “There’s a lot of misconception that social media managers can do all of these things and that they’re experts at every single social media platform, and that is just not the case.” - Holly Bishop “Companies either don’t prioritize social media or they don’t have the resources to make it an entire team. Yet, social media is a powerful tool with a global audience.” - Jason Mudd “One person can’t do something great alone. They need others around them.” - Jason Mudd “I'm seeing a huge shift in social media managers embracing the fact that our screen time is probably triple what a normal person’s would be by Wednesday afternoon. It just is what is, but also knowing when to turn things off and when to be unavailable.” - Holly Bishop  “This is the kind of role that you wouldn’t be doing unless you were genuinely passionate about it.” - Holly Bishop “We also have our own social media too, which are almost always suffering and looking terrible because we're always so focused on the brands that we run.” - Holly Bishop “They also don’t realize that what got them there doesn’t get them to be successful in social media. What I mean by that is they may be really good with their own social media, but what they don’t realize is that the expectation for professional social media is way higher. They can get away with typos and incomplete sentences on their own socials, but when you get to the corporate side, there’s not going to be a lot of patience or forgiveness when it comes to that kind of stuff.” - Jason Mudd “Even for serious brands, it’s important to have fun with the things that are being put out with social media because at the end of the day, as a consumer for your audience that you are speaking to, if it's boring or it's not giving a hook or not interesting or providing that value why would they want to read what you put out anyways?” - Holly Bishop “Having a really good professional working for your brand is so important because they are able to take that fun side but still utilize the important brand messaging and standards that you have for that specific brand but just making it their own, being able to speak in a way to that brand’s audience that captures their attention but still follows those rules of professionality.” - Holly Bishop “If there isn’t that support to give for that professional to be able to do those things with having that creative team in their corner, then they won’t be able to have that fun aspect in it.” - Hol Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.