Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five things you’ll learn from this episode: Why you are not a great writer yetBottom Line Up Front (BLUF) & what it meansThe importance of keeping everything you do...

Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results. Five things you’ll learn from this episode: The four...

Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest: Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with their well-being too. Five things you’ll learn from this episode: Why is PR stressful? How to make the PR...

Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn from this episode: How to sell the anticipation of your brand and companyPR best practices that infuse branding strategies Big brand concepts to borrow as a PR...

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.  Tune in to learn more! Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Our episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Five things you’ll learn from this episode: What impostor syndrome isWhat the opposite of impostor syndrome isWhy impostor syndrome is more common in high achievers How the Peter Principle relates to impostor syndrome How to overcome impostor syndrome Quotables “Humble confidence is your confidence being...

Our episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an opera singer.  Five things you’ll learn from this episode: The performance of public speakingThe public speaking skills you need todayHow to craft talking points How to develop a speech for an executiveHow to take your speaking skills to the next levelQuotables “I actually start with opera and end with folk music to make a point about authenticity over...

Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations. Five things you’ll learn from this episode: What corporate crisis insurance doesHow to know insurance covers your crisis managementWhich in-house employee to speak to in order to learn more about the crisis insurance planWho to speak to at the insurance company to understand your insurance planWhy it's important...

Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more.  Five things you’ll learn from this episode: The origin of Muck RackThe current states of Journalism and PR (2022)How to find what’s being written about in the mediaBest practices for media pitchingWhat journalists need from PR professionalsQuotables “More people are spinning off and becoming...

Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Five things you’ll learn from this episode: How to start writing stories for media outletsWhat you should focus on in your stories.The logistics of stories you’ll submit to media outlets.How to pick which news outlets to pitch toHow to pitch to news media outletsQuotables “You can almost always network your way...

Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. Five things you’ll learn from this episode: Four lessons of empathy from Ted LassoWhat toxic positivity isHow to implement empathetic practices for employeesHow to implement empathetic practices for clientsHow to change your actions to suit your employees and clients better Quotables “The character Higgins gave Keely this advice: A good mentor hopes you'll move on; a great mentor knows you'll move on.” —...

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! Five things you’ll learn from this episode: How to express yourself fully when speakingWhat to think about before hiring a PR agency to book your speaking engagementsHow to use a breakout room to gain...

Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables “You're trying to write...

Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables “You're trying to write...

Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media. Five things you’ll learn from this episode:  What NFTs are and why they’re so popular in marketingThe rules behind...

Our solocast is with host Jason Mudd, CEO at Axia PR.  Five things you’ll learn from this episode: A brief history of PRWhat PR isWhy the modern PR industry is a train wreckHow to elevate your career in PRHow PR pros should be measuring PRQuotables “They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote it so well that the news outlet thought it was written perfectly. They didn't make any edits or changes or cuts or trims...

Our episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and  collegiate coach led to a career as an agent, commercial agent, and vice president of marketing for a major sports agency and a consultant at the other.  Five things you’ll learn from this episode:  Common misperceptions about working with celebrity talentThe difference between celebrities and influencersHow to protect yourself when approaching a celebrity that isn’t well known yet for...

Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business.  Five things you’ll learn from this episode: The power behind saying “No” to invitationsTips on how to declineLessons...

Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies. Five things you’ll learn from this episode: How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is...

Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair. Five things you’ll learn from this episode:  Why ethical failures happen How to deal with ethical dilemmas How to have conversations with people making unethical decisions How to encourage ethical responsibility within your company Current ethical failures in the PR industry and their impact Quotables “Ethics is at the core of...

Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more. Five things you’ll learn from this episode:  The pros of bundling PR services Long-term ways that you can save money with your PR agency How to determine whether you want to spend money on PR software How to make crisis management cheaper  Why you should cut your advertising budget and increase your PR budgetQuotable “If you’re only engaging a PR firm this much, just a tiny bit of services,...

 Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing.  Five things you’ll learn from this episode: Why you should prioritize cybersecurityHow to protect your organization’s dataMost active cybercrimes in...

Our episode guest is Jonathan Osborne, business shareholder and co-chair of White Collar Defense and Investigations with Gunster law firm. Jonathan  tells what to do after alleged or confirmed illegal activity in your organization. Five things you’ll learn from this episode: The first step you need to take when you are aware of the investigationThe difference between a subpoena and a search warrant and what you're allowed to knowThe rights whistleblowers have with your company after...

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif. Five things you’ll learn from this episode: Why delegation is important for a CMO.What to do before you cut the cord on an old agency or hire a new one.How to manage an already small budget for the best results.How to be ready for the role of CMO.Habits to establish in order to be a successful CMO.Quotables “And so at any given moment in time, it’s normal for...

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.  Five things you’ll learn from this episode: How to focus on the customer and not just your company's values, goals, missions, etc.Since everyone is an ambassador to your firm, you need individuals to understand where their value proposition is.  Why you need to understand...