Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about public relations, employee...

Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon. Five things you’ll learn from this episode: 1. Why media coverage needs to feature...

Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter. Five things you’ll learn from this episode: What purpose-driven storytelling isWhy purpose-driven storytelling is importantHow writers can pull at their...

Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns. Five things you’ll learn from this episode: How authenticity leads actionIdentifying an...

Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels.  Five things you’ll learn from this episode: How marketing in the music industry differs from the home improvement industryHow customer...

Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode:  How to build media relationships Knowing when the pitch is right What is newsjacking The elements of news How to leverage local news on behalf of your brandQuotables 4:10 “It's helpful to frame it as all you need is really one yes, that's all you're looking...

Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations.  Five things you’ll learn about in this episode: Starting using AIUsing caution with AISetting up policies around using AICommunicating and enforcing policies around AIWays to use AIQuotables “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early adopters of...

Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Five things you’ll learn...

Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Five things you’ll learn from this episode: What makes a good speechHow to stand out against other TEDx applicantsHow to be bold and back it upWhy...

Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.  Five things you’ll learn from this episode: No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining...

Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Five things you’ll learn from this episode: The reason brands and clients hire an agencyThe...

Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations.  Five things you’ll learn from this episode: How Axia started podcastingWhy you might want your own branded podcastThe three phases of starting a podcast How to successfully promote and monetize your podcastWhat producing and launching a podcast consists of  Quotables “This is when your hard work starts to pay dividends...

Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five things you’ll learn from this episode: Why you are not a great writer yetBottom Line Up Front (BLUF) & what it meansThe importance of keeping everything you do...

Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results. Five things you’ll learn from this episode: The four...

Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest: Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with their well-being too. Five things you’ll learn from this episode: Why is PR stressful? How to make the PR...

Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn from this episode: How to sell the anticipation of your brand and companyPR best practices that infuse branding strategies Big brand concepts to borrow as a PR...

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.  Tune in to learn more! Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Our episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Five things you’ll learn from this episode: What impostor syndrome isWhat the opposite of impostor syndrome isWhy impostor syndrome is more common in high achievers How the Peter Principle relates to impostor syndrome How to overcome impostor syndrome Quotables “Humble confidence is your confidence being...

Our episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an opera singer.  Five things you’ll learn from this episode: The performance of public speakingThe public speaking skills you need todayHow to craft talking points How to develop a speech for an executiveHow to take your speaking skills to the next levelQuotables “I actually start with opera and end with folk music to make a point about authenticity over...

Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations. Five things you’ll learn from this episode: What corporate crisis insurance doesHow to know insurance covers your crisis managementWhich in-house employee to speak to in order to learn more about the crisis insurance planWho to speak to at the insurance company to understand your insurance planWhy it's important...

Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more.  Five things you’ll learn from this episode: The origin of Muck RackThe current states of Journalism and PR (2022)How to find what’s being written about in the mediaBest practices for media pitchingWhat journalists need from PR professionalsQuotables “More people are spinning off and becoming...

Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Five things you’ll learn from this episode: How to start writing stories for media outletsWhat you should focus on in your stories.The logistics of stories you’ll submit to media outlets.How to pick which news outlets to pitch toHow to pitch to news media outletsQuotables “You can almost always network your way...

Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. Five things you’ll learn from this episode: Four lessons of empathy from Ted LassoWhat toxic positivity isHow to implement empathetic practices for employeesHow to implement empathetic practices for clientsHow to change your actions to suit your employees and clients better Quotables “The character Higgins gave Keely this advice: A good mentor hopes you'll move on; a great mentor knows you'll move on.” —...

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! Five things you’ll learn from this episode: How to express yourself fully when speakingWhat to think about before hiring a PR agency to book your speaking engagementsHow to use a breakout room to gain...

Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables “You're trying to write...