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Claire McCue
Optimized, A Performance Marketing Podcast by BMG360
Welcome to Optimized, the Performance Marketing Podcast, where we dive deep into the world of performance marketing and lead generation across all digital and traditional marketing channels. Join us as we engage with experts from BMG360 and our colleagues and clients to explore the latest trends, strategies, and insights that drive success in B2B, B2C, and D2C markets.In each episode, we cover a range of topics, including Creative strategies that captivate and convertAdvanced marketing intelligence and analyticsBest practices for optimizing...
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Recent Episodes
Summary In this episode of the Optimized Podcast, hosts Ty and Mo discuss the transformative impact of TikTok on digital advertising with Nikki Henning, VP of Performance Marketing and Creative Strategy at BMG360. They explore TikTok's unique engagement metrics, the importance of authenticity and...
Published 10/17/24
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