Welcome to Optometrists Building Empires! In today's podcast, Ankit sits down with Dr. Bradley Grant, owner and optometrist at Mid-State Eye & EYE Wisconsin. He is an outstanding optometrist and entrepreneur who has successfully scaled his practice while maintaining a strong commitment to top-notch patient care. Dr. Grant discusses his journey, focusing on his strategy of acquiring underperforming practices in smaller communities and turning them around through improved patient care and strategic business practices. Takeaways: ~ Instead of following the crowd, look for opportunities where others see challenges. For example, seeking out practices with declining revenues or areas with fewer providers can turn apparent disadvantages into profitable ventures.~ Investing in smaller communities can yield significant long-term wealth and stability. These communities often appreciate and support local professionals, fostering patient loyalty and business growth.~ Build a culture where kindness and compassion are core values. This can enhance patient experiences and differentiate your practice within the healthcare landscape. ~ Implement cross-training for staff so they can cover multiple roles as needed. This flexibility can ensure seamless operations even during staff shortages or peak times, and help maintain high levels of service without overwhelming any single team member.~ Utilize outsourcing for non-patient-facing tasks like insurance verification, billing, and appointment scheduling. This can reduce turnover, free up front-line staff to focus on patient interactions, and improve overall efficiency and profitability.~ Embrace technologies such as AI and telehealth to expand your reach. These innovations can help deliver high-quality care remotely and overcome the limitations posed by a shortage of in-person doctors. Quote of the Show:~ “There's a misconception that our choice is either to accept poor reimbursements from vision plans or have to go all cash pay. There's just such a wide opportunity in the middle” - Bradley Grant Links:~ LinkedIn: https://www.linkedin.com/in/bradley-grant-049a0677/  ~ Mid-state Eye: https://midstateeye.com/~ EYE Wisconsin: https://eyewisconsin.com/  Ways to Tune In:~ Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG ~ Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 ~ Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 ~ Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208