So many of us are so easily distracted and sedated by our temptation of choice and the next bright, shiny object. But my guest today makes the case for why building a personal and professional plan that will last centuries leads him to make more virtuous decisions and, not only serves him but generations to come. His name is Pete Roberts and he is the founder of Origin USA, a 100% made in America manufacturing company built in the backwoods of Maine. Today, we talk about the power of purpose, what it means to be a “cowboy entrepreneur,” how and why we distract and sedate ourselves, why hopelessness and powerlessness are a crippling combination, and doing the right thing for the right reasons. SHOW HIGHLIGHTS (00:00) Episode Intro (03:50) CEO Challenges With Growth and Leadership   (15:24) The Power of Purpose in Business   (27:22) Financial Planning and Entrepreneurship   (31:42) Challenges of Scaling Business Growth   (39:46) Long-Term Vision for Business Success   (47:00) Building a Brand With Purpose   (01:00:07) Friendship and Commitment to Growth Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready