After 10 years of active duty in the U.S. Navy’s Submarine Force, Shane Burgman shifted gears and quickly became a top 0.1% Florida Realtor. On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.    55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI  Matt Lionetti: https://www.instagram.com/matt.lionetti/    The Broke Agent: https://www.instagram.com/thebrokeagent/    Shane Burgman: https://www.instagram.com/shaneburgman/  Listen and Subscribe:   Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792    Timestamps:   00:00-1:02 Intro   03:50 From the Navy to real estate   09:26 Scoring his first sale from an open house   12:22 Shane’s first year: training, door knocking, and open houses   16:30 Building an email list with a 40-50% open rate   18:30 Why Shane shares personal milestones in newsletters   24:25 You have to be clickbaity  26:03 #1 lead gen source   34:20 On joining Carpenter Castle   41:55 Looking the part in luxury real estate   49:31 Coaching sessions with Jason Pantana   51:13 Quick tours vs. listing videos   57:15 Monday Plan of Action and filming blocks   #realestatenewsletters #militaryrealtor #realestatepodcast