55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Steven Diaz: https://www.instagram.com/stevendiaz_realtor/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:38 Intro 01:21 “Were you trying to make it as a rapper before you got your RE license?” 04:01 Costs and the ROI of producing his rap videos 05:22 Steven’s first real estate rap—and the first one that really popped off 08:02 Cross-posting to TikTok and YouTube and the reception on those platforms 09:15 How long he plans to keep making real estate raps—and what he wants long-term 10:55 Performing at concerts and real estate conferences 12:26 “You’re creating original audios that people are using.” 13:41 How he figures out what to create next 14:30 Collab invitations 15:22 Agent-to-agent referrals and how his real estate raps have changed his business 18:12 How he maximizes the life of each video 31:06 Any negative feedback from other agents in Fresno? 34:27 “You’ve found a way to make real estate rap not cringe.” # # #