The viral sensation of real estate: Cody Squires and Spencer Keables from the North Valley Property Group sit down with Matt Lionetti and The Broke Agent to discuss how they come up with content, the keys to trendjacking, and why they don't only focus on making videos about real estate. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ North Valley Property Group: https://www.instagram.com/northvalleygrp/https://www.tiktok.com/@northvalleygrp?lang=en Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 01:29 How they branched out in content creation 02:33 Where they started 05:00 How they went viral - 55 million views 07:29 Capitalizing on viral momentum to enhance real estate business 12:48 Getting Brand Deals 19:30 The Creative Process 36:35 Weird Fan Interactions and Family Life 38:00 What’s next for the North Valley Property Group? 39:49 Making Money from Social Media #NorthPropertyValleyGroup #TheBrokeAgent #MattLionetti