Marie Lee, aka @MoveMeToTennessee, joins Matt Lionetti and The Broke Agent to talk about how to create the perfect agent Instagram profile, what to have in your Instagram highlights, why broadcast channels are a must, and the easiest Reel an agent can make. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Use the code “BROKE” at checkout for $15 off of your first charge: https://nowbam.com/coffee-contracts/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Marie Lee: https://www.instagram.com/movemetotennessee/ Coffee & Contract: https://www.instagram.com/coffeecontracts/ C&C website: https://coffeecontracts.com/join/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 00:39 Marie Lee & the inspiration behind the name, @MoveMeToTennessee 03:49 From teaching to real estate, marketing, & social media 06:14 Did your first sales come from social media? And what did your first post look like? 07:53 From TikTok dance to high-level real estate marketing 10:09 What goes into the Nashville Hot Takes newsletter? 12:47 Describe the process of creating your freebie content 15:22 Making changes based on IG analytics 18:51 What is the perfect profile for real estate agents? What are you looking for? 21:46 Should agents use the “MoveMeTo____” formula for lesser-known markets? 28:58 What should agents have in their Instagram highlights on their profile? 31:00 The easiest place for agents to start 33:52 Why broadcast channels are huge for engagement and community building 40:46 How Marie uses her “guide channel” 46:20 What are you doing for Coffee & Contracts? #instagramprofile #instagramstrategy #instagramhighlights