Elizabeth Stein is the Founder & CEO of Purely Elizabeth, a certified holistic nutrition counselor, and host of the Live Purely podcast. Elizabeth founded Purely Elizabeth in 2009, a leading health food company with clean, wholesome products now sold in over 100K stores nationwide. In this episode, Elizabeth takes us on her business journey, from selling muffins at marathons to bringing products into Whole Foods, Target, etc, and leading a team of 50+. We discuss developing products in a saturated market, scaling, and how to start from the ground up. We also talk health and wellness; work-life balance, morning routines, SIBO, gut-friendly foods, and staying sane through tremendous success. Visit purelyelizabeth.com and use BLONDE for 20% off your first purchase.  Subscribe to Patreon for exclusive weekly content: patreon.com/ArielleLorre This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.