In this episode, we continue to discuss the magic of storytelling in different domains such as products, brands and games. We talk about how businesses use storytelling as a tool to bring products and services to consumers by changing how they perceive them. Also, we share our experiences on how...

In this episode, we talk about the magic of storytelling — the most fundamental human activity we've been practising since the beginning. We discuss how storytelling techniques have evolved throughout history via mediums like cinema and literature. Also, we share our take on how literature has...