A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
We all know it’s a crowded marketplace out there right now. I’ve never believed there’s enough business for everyone who wants it (well, maybe in 2022). But now, more than ever, wedding pros are feeling the pinch of not enough business to go around.
Even if you are filling your calendar, it’s...
Published 12/02/24
The measure of your unhappiness is the distance between where you are and where you want to be.
For many right now, that’s a big gap.
You should work smarter and harder to close the gap - but don’t fixate on how far you’ve got to go.
When times get tough, it’s more motivating to look at how...
Published 11/25/24