I was reflecting back on a few of my incredible clients and the reflection reminded me what it is I do that matters, and more importantly, WHY I do this work.   As I was thinking about the simplest way to describe what I do, I realized that at the core of my work I help people remember who they are -- even if you've never truly been able to articulate your understanding of yourself, or if you knew it very clearly at another point in your life but somehow drifted away from yourself and forgot, I help you put a framework around yourself so you understand who you are, what makes you tick, what energizes you and what drains you.   In some ways there is nothing more important than this.   Once you get a clear understanding of who you are, you can not only make better decisions, but you can make the BEST decisions for you because you will immediately understand why something doesn't feel right.   Once you get a clear understanding of who you are, you will know immediately what you have to do in order to get yourself back on course once you've fallen off track.   But if you don't know yourself, you'll keep finding yourself in relationships, on career paths and in situations that don't serve you, but you won't know why.   If you don't get to know yourself you'll never quite feel at home in yourself, but you won't know why.   If you can understand yourself, showing up clearly to others becomes easy. When you know yourself and are clear on who you are, it's easy to communicate that message to other people. It's easy to know when something's a fit or it's not. It becomes easy to say yes instead of no, or no instead of yes because you know yourself.   You know your landmines, you know your triggers, you know your deal breakers, you know your must-haves.   But how many of us seek to get to know ourselves on such a level? How many of us set out to become a student of our own personal tastes, our likes and dislikes, our motivations?   I recommend that if you say you're ready to package your genius, follow a big dream, build a personal brand in a way that puts you further out in the world, first make it your mission to understand yourself.   If you can understand yourself, you can set up each day in a way that serves you. Then week after week, month after month, and year after year will be a delight.   When you know yourself everything you want - fulfillment, self actualization - all of it - will be within your grasp. You'll become the architect and the builder of your own happiness.   ***   Radical self discovery is the first stage in our successful personal branding process, and we spend the first month in Package Your Genius Academy on that topic alone. If we can get that part right, the packaging and promotion naturally follows. So we don't rush to package you - we seek first to help you understand yourself, and understand how to take personal inventory in the future because some things about yourself will change.   If you've ever landed a great job only to find later on that it's just not a great fit, and you wonder how you missed the red flags built up a successful business only to realize the clients you serve don't light you up, had to wake up everyday to a sense of dread instead of joy, it's time you get to know yourself on a deeper level.   Package Your Genius Academy is a powerful opportunity to do that before you package a personal brand that is built on your own recipe for success and fulfillment. Visit packageyourgeniusacademy.com to learn more and apply.