It's Day Two of the Brand with Purpose challenge! If you missed Day One of the challenge, listen to that episode here. Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms. What you are going to add to your platform? What can you evolve?  To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business. But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach. More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations. The point is, you don't want to create for creation's sake: you want to create the brand asset that will make the most sense for your brand right now. What asset will help you compound the revenue of another program/service, or unlock even more opportunities?   *** Important: Download the challenge workbook so you think through this on paper. Download Your Challenge Workbook HERE.   If you follow the challenge online, tag me on social media using #BWPChallenge   Don’t keep it all to yourself, share this challenge with someone who needs some intentional personal branding - it’s more fun with friends!