In this episode of Partnering Leadership, Mahan Tavakoli sits down with Brad Zimmerman, a seasoned business consultant and coauthor of The Great Engagement: How CEOs Create Exceptional Cultures. With over thirty years of experience guiding businesses to success, Brad brings a wealth of knowledge and practical insights to the table. Throughout the conversation, Brad and Mahan delve into the critical importance of employee engagement and how leaders can effectively align individual purpose with organizational goals. They explore the shifting attitudes towards work in our society and the implications for leaders seeking to foster cultures of engagement and fulfillment. Brad Zimmerman shares powerful examples and anecdotes from his work with clients, illustrating the transformative impact of a purpose-driven culture on employee motivation, retention, and overall organizational performance. He emphasizes the need for leaders to be intentional, conscious, and self-aware in their approach to engaging and empowering their teams. Listeners will gain valuable insights into the three essential tools of leadership - leading, managing, and coaching - and how mastering these skills can create a supportive and accountable environment where people thrive.  Actionable Takeaways: - Discover the three critical elements leaders must focus on to create a culture of engagement and purpose - Learn how to overcome the invisible barriers that prevent employees from offering honest feedback and challenging ideas - Hear powerful examples of organizations that have successfully navigated turbulent times by fostering a deep sense of purpose and pride among their teams - Gain practical strategies for implementing "supportive accountability" and driving results through regular, forward-looking conversations - Understand the importance of creating a coaching culture and how to model openness to feedback as a leader - Explore the shifting attitudes towards work-life balance and how leaders can adapt to engage their teams in this new landscape - Learn the key differences between leading, managing, and coaching and why all three are essential for effective leadership - Discover how to use mission moments to consistently connect your team's work to a greater purpose Connect with Brad Zimmerman Phoenix Performance Partners Webpage  with Additional Resources Including Free Download of Engaged Life Inventory  The Great Engagement: How CEOs Create Exceptional Cultures  Brad Zimmerman on LinkedIn  Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website