In this thought-provoking episode of Partnering Leadership, Mahan Tavakoli speaks with Shailendra Pratap Jain and Shalini Sarin Jain, co-authors of the book Managing Brand Transgressions: 8 Principles to Transform Your Brand. With decades of research and leadership experience, the Jains share compelling insights into how organizations can navigate brand crises with integrity and build resilience for the long term.The conversation dives deep into the principles that distinguish brands like Tyl...