In this compelling episode of Partnering Leadership, Mahan Tavakoli sits down with Allen Adamson, an influential thought leader in branding and marketing strategy and the author of the book Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage. Adamson, whose experience spans working with major brands such as Unilever and Pepsi, brings a fresh perspective on how companies can differentiate themselves through customer experience innovation rather than relying solely on...