Cydni N. Mitchell (aka Cyd) is a Bakery Consultant and the Sweet Business Coach behind Sweet Fest. Based in Atlanta, GA, Sweet Fest is an online company that supports the business needs of the Sweet Community in the areas of professional development, marketing, branding and web design. By trade, Cyd is an Accountant & Financial Analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She is the Head Instructor of the Sugar Coin Academy, an online business academy for business owners in the baking and sweets industry, and she is also the organizer of The Ultimate Sugar Show, Georgia’s Largest Annual Baking and Sweets Expo in Atlanta. She is also a Columnist for American Cake Decorating Magazine and has served as a judge on the Holiday Kids' Baking Battle on the CW. In this episode, we discuss: Cyd's background and how she got started in the pastry and baking industry The challenge with pricing that many owners face A big mindset shift in determining pricing for products Marketing channels that are working now How other dessert business owners are marketing products And much more! Episode Sponsored by The Perfect Purée of Napa Valley Get complimentary samples of The Perfect Purée to experience flavor first-hand delivered directly to your business. Samples are available to foodservice professionals in the United States to sample the robust flavor line-up of fruit purees, concentrates, zests and blends. Visit www.perfectpuree.com/pastryarts to request your samples now.