In this insightful episode, we welcome Brad Thibeau, Head of Platform Partnerships at Everlance, a company revolutionizing mileage and expense tracking for mobile workers.  Brad shares how Everlance automates tedious tasks associated with work-related driving, making life easier for self-employed individuals, small businesses, and enterprises alike. He discusses Everlance's journey from a simple mileage tracking app to a comprehensive platform that helps with taxes, reimbursements, and expense management. Brad also offers valuable insights into their marketing strategies, emphasizing the importance of testing and understanding your unique audience. This episode is packed with practical advice for both users of mileage tracking tools and marketers looking to improve their lead generation techniques.