In this episode, we speak with Alise Houserman, the Director of Marketing at Points North. Points North specializes in compliance-based software solutions, offering products like certified payroll reporting and ACA reporter.  Alise shares insights on how their tools automate traditionally manual tasks, saving time and reducing costs for companies involved in government-funded projects. She also discusses marketing strategies, tools for lead generation, and the importance of understanding...

In this insightful episode, we welcome Jeff Brokaw, CMO of BILDIT, a company revolutionizing e-commerce with their content management system for web and mobile apps.  Jeff shares how BILDIT empowers marketing teams to make updates without relying on IT, significantly improving efficiency for large retail brands. He discusses their focus on e-commerce retailers and expansion into new markets like hospitality. Jeff also offers valuable insights on website optimization, client acquisition...

In this episode of Pathmonk Presents, we welcome Chris Brewer, co-founder and Chief Growth Officer of OMG Commerce. OMG Commerce is a performance marketing agency specializing in driving growth for direct-to-consumer brands.  Chris shares valuable insights on their approach to maximizing ROI, scaling revenue, and delivering impactful results through various digital marketing channels. He discusses client acquisition strategies, the importance of website optimization, and offers advice on...

Join us as we welcome Rebecca Fowler from Industrial Maid, a company dedicated to improving indoor air quality for industrial and commercial businesses.  In this insightful episode, Rebecca shares her expertise on baghouse filtration solutions and the importance of clean air in workplaces. She discusses Industrial Maid's dual approach to client acquisition, balancing distribution channels with e-commerce strategies. Rebecca also offers valuable insights on content marketing, customer...

In this episode of Pathmonk Presents, we welcome Hayden Baillio, the head of demand generation at Herodevs.  Hayden provides insights into Herodevs' unique approach to securing and supporting open source software. He explains how the company creates secure drop-in replacements for outdated open source libraries, helping organizations meet compliance standards and avoid security vulnerabilities. Hayden also shares his experiences in marketing strategy, website optimization, and community...

In this episode of Pathmonk Presents, host Ernesto interviews Douglas Williams, Digital Marketing Director at Steelmax Tools.  With over 20 years of experience, Steelmax delivers cutting-edge steel fabrication and welding solutions. Douglas shares insights on their B2B marketing strategies, emphasizing the importance of website optimization, data-driven decision-making, and product customization. He discusses how Steelmax focuses on increasing customer productivity and profitability through...

Jeremy McLerra, VP of Marketing at Teton, joins us to discuss the evolution of outdoor gear. Teton, a Utah-based company founded in 2005, is redefining camping experiences with comfortable, affordable, and easy-to-use equipment.  Jeremy shares insights on their product-focused marketing approach, emphasizing the importance of a full-funnel strategy and leveraging various channels to reach customers. He delves into the crucial role of their website as a showroom and information hub, offering...

Join us as we welcome Dan Fuoco, Digital Marketing Manager at M1 Concourse, to Pathmonk Presents. M1 Concourse is a unique 1.5-mile track located in metro Detroit, offering everything an automotive enthusiast could dream of.  In this episode, Dan shares insights on their diverse event offerings, from public gatherings to private corporate functions. He discusses their marketing strategies, focusing on email campaigns, website optimization, and community engagement.  Learn how M1 Concourse...

In this episode of Pathmonk Presents, host Ernesto interviews Maja Hamberg, head of marketing at SixFold, the first genAI solution for insurance underwriters.  Maja discusses how SixFold is revolutionizing the insurance industry by bringing efficiency to the underwriting process through AI-powered solutions. She shares insights on their B2B marketing strategies, including the importance of website optimization, content creation, and leveraging conferences for lead generation.  Maja also...

In this episode of Pathmonk Presents, we welcome Jon McDonald, the president, founder, and CEO of The Good, a digital journey optimization firm.  Jon shares his expertise on helping brands understand their consumers and improve digital experiences. With over 15 years of experience, Jon discusses the importance of aligning brand offerings with customer needs and streamlining the conversion process. He delves into The Good's approach to expertise-based marketing, the power of content creation,...

In this insightful episode, we welcome Anneli Steutel-Maron from Kando, a cutting-edge wastewater intelligence solution provider.  Anneli dives deep into how Kando's AI-powered technology is revolutionizing the water utility industry by visualizing collection systems and monitoring wastewater quality. She discusses the pressing challenges faced by utilities, including workforce management, aging infrastructure, and illegal discharges. Anneli explains how Kando's data-as-a-service model helps...

In this episode, we speak with Izabela Matei from Optimizer, a project manager at the IT optimization company, part of the Bitnet group.  Izabela shares insights on how Optimizer simplifies and supercharges IT for leading companies globally. From managed services and automation to security upgrades and disaster recovery, learn how Optimizer helps businesses streamline their operations, enhance security, and maintain uninterrupted operations.  Discover tips on improving client acquisition,...

In this episode, we welcome Ian Roderick, Head of Marketing at Kenjo, a workforce management software for deskless teams.  Ian discusses how Kenjo streamlines HR processes, shift planning, and communication for industries like retail, healthcare, and manufacturing. He shares insights on Kenjo's inbound marketing strategy, the importance of website optimization, and his approach to team building and scaling growth channels. Ian also offers valuable advice for marketers, emphasizing the need...

In this enlightening episode, we welcome Jennifer Christensen, co-founder and CMO of Beacon Media and Marketing, a healthcare-focused digital marketing agency.  Jennifer shares valuable insights on their niche specialization in mental health marketing and how they've become industry leaders. She discusses the importance of website optimization, content strategy, and UX design in driving client acquisition. Jennifer also offers advice on staying updated with marketing trends, the significance...

In this enlightening episode, we welcome Mike Mardis, Director of Marketing at Finch, a performance marketing agency specializing in e-commerce.  Mike shares invaluable insights on how Finch tackles the complex challenges of data integration and transparency in the e-commerce landscape. He delves into their unique approach to sustainable growth, emphasizing the importance of holistic performance ecosystems and conversion rate optimization.  Mike also discusses the role of AI in marketing,...

In this insightful episode, we welcome Sam Viskovich, founder and CMO of UTTR (Up and To The Right), a marketing agency specializing in B2B startups.  Sam shares his expertise on scaling B2B marketing efforts, focusing on performance marketing, revenue operations, and branding. He discusses the challenges of measuring ROI in B2B performance marketing and the importance of effective positioning on websites. Sam also offers valuable advice on client acquisition, team management, and staying...

In this insightful episode, we welcome Ellen Burke, the demand generation manager at &open, a corporate gifting platform based in Ireland.  Ellen shares her expertise on how &open is revolutionizing the corporate gifting industry by focusing on sustainability, thoughtfulness, and scalability. She discusses the company's approach to solving key problems in the corporate gifting space, their ideal customer profile, and effective client acquisition strategies. Ellen also provides...

In this enlightening episode, we welcome Erik Charles, VP of Marketing at Dispatch Track, the global leader in last mile delivery software.  Erik shares valuable insights into the challenges and solutions in the world of logistics and delivery optimization. From furniture to fresh food, Erik explains how Dispatch Track's software revolutionizes route planning, improves fuel efficiency, and enhances customer satisfaction. He also dives into the intricacies of marketing in the logistics...

In this episode, we are joined by Blair French, the Chief Growth Officer at LMNO, a leading consulting firm based in Saskatoon, Saskatchewan.  Blair shares insights into how LMNO helps clients connect with their audiences through effective branding and omni-channel marketing strategies. From understanding fragmented audiences to simplifying client messaging, Blair dives into the core problems LMNO solves for their clients.  Discover how LMNO leverages strong client relationships and...

In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at Keynes Digital, a full-service programmatic company specializing in connected TV.  Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves...

In this episode, we welcome Elvina Roberts from Movo, a company dedicated to designing and distributing top-notch products for content creators.  Elvina delves into Movo's mission to support various creators, from podcasters to filmmakers, by providing high-quality audio and video gear. She also shares insights on their educational initiatives and influencer partnerships.  Tune in to learn how Movo helps creators elevate their content and connect with their audience effectively.  

In this episode, we welcome Kedar Karkare, co-founder of Karma Wallet, a revolutionary financial company putting consumers at the center of the financial system.  Kedar explains how Karma Wallet enables individuals to support brands aligned with their personal values while earning incentives and rewards. He discusses the challenges faced by consumers, brands, and financial institutions in today's digital commerce world and how Karma Wallet addresses these issues. Kedar shares insights on...

In this episode, we welcome Jonny Price, VP of Fundraising at Wefunder, a platform democratizing startup investing.  Jonny explains how Wefunder enables entrepreneurs to raise capital from their customers and community, breaking down traditional barriers in startup funding. He discusses the platform's two-sided marketplace model, client acquisition strategies, and the impact of community rounds on customer loyalty. Jonny also shares valuable insights on leadership, emphasizing the importance...

Join us as we sit down with Michelle Clark, Senior Marketing Manager at Expert Marketing Advisors, a B2B technology-focused marketing agency.  In this enlightening episode, Michelle shares valuable insights on their end-to-end marketing services, client acquisition strategies, and the importance of website optimization for lead generation. She discusses the unique challenges faced by startups and enterprises, and how their agency adapts to meet diverse client needs. Michelle also offers...