In this episode, we welcome Kedar Karkare, co-founder of Karma Wallet, a revolutionary financial company putting consumers at the center of the financial system.  Kedar explains how Karma Wallet enables individuals to support brands aligned with their personal values while earning incentives and rewards. He discusses the challenges faced by consumers, brands, and financial institutions in today's digital commerce world and how Karma Wallet addresses these issues. Kedar shares insights on their recent acquisition of an e-commerce marketplace, client acquisition strategies, and his perspective on website lead generation.  This episode offers valuable insights for anyone interested in ethical finance, consumer-centric business models, and the future of digital banking.