In this episode, we speak with Alise Houserman, the Director of Marketing at Points North. Points North specializes in compliance-based software solutions, offering products like certified payroll reporting and ACA reporter.  Alise shares insights on how their tools automate traditionally manual tasks, saving time and reducing costs for companies involved in government-funded projects. She also discusses marketing strategies, tools for lead generation, and the importance of understanding customer lifecycle.  Tune in to learn how Points North helps businesses stay compliant and efficient.