Jeremy McLerra, VP of Marketing at Teton, joins us to discuss the evolution of outdoor gear. Teton, a Utah-based company founded in 2005, is redefining camping experiences with comfortable, affordable, and easy-to-use equipment.  Jeremy shares insights on their product-focused marketing approach, emphasizing the importance of a full-funnel strategy and leveraging various channels to reach customers. He delves into the crucial role of their website as a showroom and information hub, offering valuable tips on content creation, SEO optimization, and the power of analytics in driving conversions and improving user experience.