In this enlightening episode, we welcome Erik Charles, VP of Marketing at Dispatch Track, the global leader in last mile delivery software.  Erik shares valuable insights into the challenges and solutions in the world of logistics and delivery optimization. From furniture to fresh food, Erik explains how Dispatch Track's software revolutionizes route planning, improves fuel efficiency, and enhances customer satisfaction. He also dives into the intricacies of marketing in the logistics industry, discussing lead generation strategies, the importance of website analytics, and the ongoing challenge of attribution in marketing.  This episode is a must-listen for anyone interested in the intersection of technology, logistics, and marketing.