In this episode, we welcome Ian Roderick, Head of Marketing at Kenjo, a workforce management software for deskless teams.  Ian discusses how Kenjo streamlines HR processes, shift planning, and communication for industries like retail, healthcare, and manufacturing. He shares insights on Kenjo's inbound marketing strategy, the importance of website optimization, and his approach to team building and scaling growth channels. Ian also offers valuable advice for marketers, emphasizing the need to tie marketing efforts directly to revenue.  This episode is packed with practical tips for B2B marketers and those interested in HR technology solutions for deskless workforces.