In this enlightening episode, we welcome Mike Mardis, Director of Marketing at Finch, a performance marketing agency specializing in e-commerce.  Mike shares invaluable insights on how Finch tackles the complex challenges of data integration and transparency in the e-commerce landscape. He delves into their unique approach to sustainable growth, emphasizing the importance of holistic performance ecosystems and conversion rate optimization.  Mike also discusses the role of AI in marketing, the significance of building trust with clients, and how Finch differentiates itself in a crowded market by focusing on being a true business partner for their clients.